Tuesday, April 21, 2009

3DTLC Day 2 - What are 3D Worlds Used For?

How immersive technologies are solving business problems. Australian from SAP first up. 82,000 customers. Make SAP (interface) more approachable and bridge digital gap between new associates coming into the company who expect a very different working environment. Last harnessing the power of human networks. Used sensor networks and mirrored worlds - real to virtual. Could they do that with an SAP system. If something breaks they could use the SAP virtual world to train how to fix the real world. Great example using a model doll house and building the same in a virtual space. The real house was filled with sensors so if something changes such as a light goes out, then the virtual model identifies where this changes lies and you can visualize the impact on your screen. Chevron up next: 3D and a Virtual Refinery. Funny guy from New Zealand. Working smarter. Uses virtual objects mapped with real data to check relaibility in the virtual world, use for training, better and faster decision making, knowledge retention and knowledge management. Now up J&J Jennifer from Global Recruiting. Had dinner with her last night. They use Protosphere. Their problem: keeping people - employee retention is important. You lose 200K if someone walks out the door. Use for onboarding using a wiki for basic policies, matches new hires to buddies former MBAs (not mentors), orientation, senior mangers present in 3D environment on key topics and link to the social network for other documents, makes managers accessible, target to MBA associates, show articles viewed by their senior managers, small learning chunks. They can pick how they want to be onboarded. Now up Sun: ooops now Oracle. A Corp. Librarian. Exciting;-) Biggest issue: distributed workforce, get people more engaged, travel savings, engaging, socialization. Sees it as the future of learning. Use Wonderland (free open source). Did a program for new hire interns. Team building during 3D one and half sessions. They would not leave they loved it so much. Also used 3D for replicating a datacentre for training. Plus used for large conferences e.g. 800 people listening to executives throughout a day. This was cool. You can drag and drop a PDF or Flickr image into Wonderland. Powerful. Now floor is open to questions. J&J very focussed on reviewing data and finding out if a 3D world made an imapct compared to traditional methods. Jennifer and other Pharma are part of a regular group that meet regularly in second life to explore the potential of these worlds. Cost of building a virtual world? No-one wanted to say openly. But appears to be a major investment if you want to get serious. Project timleines and resources? Chevron: 16 to 18 months to build the Refinery with internal and external folks. Rapidly growing team. In Sun, requirements expand like crazy once word gets out. J&J grew usage by 200% after launch. People keep coming now to them. How did J&J get there? Lots of communication, newsletters, pounding the pavement, hot blogs. Sun do audio and video podcasts to get the word out. Chevron try and stand out by being different, e.g. M&Ms printed with his 3D RAVE brand. What can it do sompared to other tools? J&J believe its about being right here right now (no other tool gives us such an immersive environment), Sun say its really a major step up from a TC or web conference - more collaborative and very exciting. Chevron say in the virtual world he can build 3D models and attach complex data which would be nearly impossible in the real world. With SAP, the immense savings in using it for online conferences is making it unique - an effective tool in reaching more people.

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