Found two interesting websites that attempt to follow and document the efforts of various pharma companies as they implement social media and digital marketing activities.
The Doseofdigital
Pharma and Healthcare Social Media Wiki is a huge understaking to map out the digital pharma landscape. Entries are logged in various catogories such as Healthcare Professional Communities, Patient Comunities, Blogs, Twitter, Facebook, and YouTube, etc.
The second resource is the
Digital Pharma Blog which offers a massive listing of pharma activities across Twitter, Facebook, Video, Blogs, and Mobile, etc.
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