Interactive Billboards Wows Consumers

This is truely magic. A billboard detects if you are closeby and invites you to particpate in a game that you control directly from your phone. (No app download needed). Players interact live with the massive billboard and if you have a high score, you win a voucher for free food at the restaurant. The voucher is sent to your phone for redeeming at the restaurant. Nice. Take a look here.