Great example of using the power of interactive billboards to trigger an emotional response from the end user. This display is aimed at attracting people to jobs in public health. As you sit at the bus stop you hear a beeping sound (scarily familiar to almost everyone) that indicates someone has flatlined or died. The billboard invites you to put your hands on the patients chest and bring tham back to life creating the feeling you can save lives. Powerful. View the video
here.
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